Every time I receive an email from Mercy for Animals, PETA, or the Humane Society, I know it will be a rough day. It will be a day that all I want to do is go home and hug Winston.
Today was such a day. I arrived at work to find, "New MFA Veal Investigation." And as I watched the video, I was horrified, as most people are when they see confined baby cows. Nobody wants to see that. It is why the industries that support factory farming spend millions and millions of dollars to hide it from us.
After I watched the fate of these baby cows, Mercy for Animals (MFA) gave its call-to-action: Urge Costco to stop buying veal. Urge them to stop supporting this industry.
But why would a company choose to do this? Why would they deny a product to their customers?
Because they are pressured to do so. Did McDonald's want to stop selling Big Macs in Styrofoam packaging? Did Burger King want to stop buying pigs who are confined in gestation crates? Did Whole Foods want to stop selling lobsters?
No. They were all pressured to change their behavior by their consumers. And they are all industry leaders. If the demand diminishes, so does the supply.
Now, I am a fan of Costco. I like their business choices: they pay their employees well, and provide health care benefits. They stock vegetarian staples, like veggie burgers, quinoa and organic soups. I shop there. And I own their stock. And part of the reason they are an industry leader is because they earn the loyalty from customers like me who care about these things.
But, I am also a fan of reality. I know that Costco will probably not stop selling veal. But maybe if they feel enough pressure, they will start buying veal from states that don't tether baby cows for their short lives, and allow them have a somewhat-playful existence.
So, let's urge them. Send a letter to Costco's CEOs, and tell them to stop selling veal. I did. I told them that I was a customer and a stockholder. And if they didn't change, they would lose me as a customer. And I would tell my friends to do the same.
Click here to send a letter: http://www.mercyforanimals.org/veal/take-action.aspx
Remember that famous quote that all us crazy activists use? "Never doubt that a small group of committed citizens can change the world. Indeed it is the only thing that ever has."